About
K-Drama Festa englobes a three-day K-drama festival, a workshop to facilitate partnerships between Korean and Italian businesses, and an international academic conference.
Mission
K-Drama Festa is an opportunity to reflect on Hallyu as a translation enabler and cultural activator.
The term Hallyu means “Korean wave” and refers to the success and popularity of Korean cultural and commercial products as a “soft” manifestation of influence and economic power, which helps preserve Korean customs and culture.
K-dramas, among the pillars of Hallyu, depict the perseverance of tradition while manifesting the disruptive innovation of Korea’s economic might and influence, demonstrating how media narratives construct the concept of Koreanness around the world. Moreover, they are a media format that has undoubtedly instilled a strong network of intercultural connections and has proven effective in communicating South Korea.
Organizing Committee
K-Drama Festa is jointly organized by Laboratorio Romano di Semiotica, the Sapienza University of Rome Research Unit directed by Isabella Pezzini “Spazio Urbano, Creatività e Media”, in association with the Baikbong Institute di Seoul, directed by Ra Jong-yil (Donggkuk University, Fudan University). Bianca Terracciano (Sapienza Università di Roma) is the creator and the spokesperson of the Committee, which counts, in addition to the presence of Pezzini and Ra, on such well-known experts as Antonetta Bruno (Sapienza Università di Roma), Francesco D’Amato (Sapienza Università di Roma), Kim Youen (Baikbong Institute, Hanyang University), Oh Youngmi (Baikbong Institute, Korea Transportation University), Yoo Yoosik (Baikbong Institute, MBC), Kang Jae-gyu (Baikbong Institute), Ko Jae-youl (Baikbong Institute, Wonkwang Digital University).
